Case Study · Web Design, Development & SEO
A digital presence built to scale alongside the practice.
A modern visual system, a clearer path to booking, and technical SEO built for growth.
- Client
- The Couples Therapy and Reunification Counseling Inc.
- Timeline
- 6 weeks
- Role
- Strategy, Design, Dev, Copy
- Industry
- Mental Health & Wellness
- Location
- Los Angeles, CA
- Platform
- Squarespace
- Services
- UX, Visual Design, Dev, SEO
- Launched
- July 2026
01 · Where We Started
The natural growing pains of a practice scaling beyond its original site.
A strong reputation, amended incrementally rather than re-architected, giving rise to four opportunities.
- A layout that had outgrown its architecture
- New pages were added over time without a system to support them, leading to inconsistent spacing and overlap.
- Understated calls to action
- Real depth of information, but the booking CTA rarely got the attention it deserved.
- A design overdue for its next chapter
- A visual identity that hadn’t evolved alongside the brand it represents.
- SEO fundamentals left unaddressed
- Meta titles, descriptions, and heading structure added ad hoc rather than planned upfront.
02 · Our Approach
Establish the foundation, then let the design carry the practice’s reputation.
A disciplined grid, distilled copy, and technical SEO built in from the first wireframe.
A disciplined design system
Consistent spacing and a considered grid: no overflow, no overlap, page to page.
One CTA, executed with intent
A single, deliberate call-to-action pattern and copy distilled to what helps visitors decide.
Engineered for search from day one
Targeted meta data, a clean H1–H6 hierarchy, and an internal linking structure built for search.
03 · The Transformation
An interactive comparison.
The same practice. An entirely different degree of polish.
Drag the handle to compare the original site to the redesign
The Result
Refined enough to convert. Structured enough to be found.
Every page now sits on a consistent grid with deliberate breathing room, and a single, confident call to action guides visitors toward booking.
Beneath the surface: a distinct title tag and meta description on every page, one clean H1 hierarchy, and internal links connecting services, therapists, and location pages.
04 · Results
Positive movement across every metric that matters.
The numbers clients actually ask about: more traffic, more engagement, and more leads.
Site analytics from the last 30 days, measured after launch.
My website is beautiful, professional, and truly reflects my practice. Seeing the positive growth in traffic, engagement, and overall performance has made the investment more than worthwhile.
Maria Jessica Quiroz
Founder, The Couples Therapy and Reunification Counseling Inc.
05 · Our Process
Four phases, executed in close collaboration.
Discovery & Strategy
Interviews, competitive audit, sitemap, content strategy.
Design
Moodboard, homepage concept, full page system, mobile-first.
Build
Development, booking integration, on-page SEO, QA.
Launch & Refine
Analytics, 30-day review, ongoing iteration.